Netflix: Action Dimension with Alien Hemsworth

Fooh concept details:

Netflix elevates movie promotion with this innovative FOOH Ad featuring virtual influencer Zlu alongside Chris Hemsworth in a dimensional billboard for Extraction 2. The campaign cleverly integrates digital character technology with traditional out-of-home advertising, creating an illusion of the alien avatar stepping into the action movie's world. By partnering with a virtual influencer to create augmented reality content, Netflix transforms standard movie marketing into shareable social media moments. This FOOH Ad exemplifies how entertainment brands can extend promotional reach beyond physical advertising space by creating content that lives simultaneously on buildings and social platforms.