Netflix: Appa Takes Manhattan

Fooh concept details:

A giant flying bison from "Avatar: The Last Airbender" soars through the New York City skyline in this captivating FOOH campaign. The oversized Appa, complete with a saddle and signature six legs, hovers majestically above a bustling intersection before taking flight over urban traffic. Set against a backdrop of classic brownstone buildings and modern skyscrapers under a brilliant blue sky, this FOOH experience transforms the everyday city landscape into a fantastical scene from the Avatar universe. The playful Netflix advertisement brings the beloved character to life at an impressive scale, delighting pedestrians and capturing the adventurous spirit of the series while promoting its streaming availability.