Netflix: Giant Squid Game Guard in Riyadh

Fooh concept details:

Large-scale Squid Game guards appear in Riyadh’s business district, positioned beside major landmarks like the Kingdom Tower. Wearing the show’s recognizable pink-red uniforms and black masks, the oversized figures create a striking visual impact. Smoke effects and dust at their bases make it appear as though the guards have just risen from the ground, while traffic and pedestrians continue around them. This Netflix FOOH ad promotes Squid Game Season 2 by placing the series’ iconic characters directly into the urban landscape, turning a key part of the city into a high-visibility promotional zone and linking the show’s themes to a real-world location.