Netflix: Leozilla Invades Mexico City Landmarks

Fooh concept details:

An enormous animated lizard from Netflix's film "LEO" towers over Mexico City's iconic landmarks in this playful FOOH campaign. The friendly green reptile appears to interact with startled pedestrians outside the majestic Palacio de Bellas Artes, while elsewhere he peeks around the Torre Latinoamericana skyscraper. With the Spanish text "¡HIJ@ DE G#DZILLA!" (Child of Godzilla) emblazoned above the character, this augmented reality experience turns Mexico's architectural treasures into a playground for the film's protagonist. The charming monster's exaggerated facial expressions create a humorous contrast with the grand buildings as Netflix announces that "LEO ya está disponible" (LEO is now available) to Mexican audiences.