Netflix: Nagoya Castle Playground Takeover

Fooh concept details:

Giant characters from Netflix's Squid Game appear on the roof of a traditional Japanese building near Nagoya Castle, engaged in a deadly game of tug-of-war. The oversized players in pink and green uniforms pull a rope with small green figures caught in between, recreating the show's iconic competition against the backdrop of Japan's historic architecture.This Netflix FOOH campaign brings Squid Game's twisted playground atmosphere to Japan's cultural landmarks, showing that even the most innocent games can become dangerous when the stakes are life and death.