Netflix: Squid Game Giant Tracksuit

FooH Overview:

Brand: Netflix
Industry: TV Shows & Movies
Creator: Jimmy, Shutter Authority

Fooh concept details:

A colossal green Squid Game tracksuit with the iconic "456" player number materializes on New York City streets, drawing massive crowds. Viewed from above, the distinctive uniform appears dropped from the sky, creating a surreal urban spectacle that stops traffic. This FOOH promotion announces the June 27 premiere date featuring "a legend in the making" – Player 456. The oversized costume transforms ordinary city intersections into a real-world extension of Netflix's global phenomenon.

Additional Information:

Country: South Korea
City: Seoul
Scene: Giant Object, Transport
Environment: City

Related FOOH Campaigns

Netflix: Appa's San Francisco Traffic Jam
Brand: Netflix
Creator: Unknown
Pandora x Netflix: Stranger Things Portal Transforms NYC
Brand: Netflix, Pandora
Creator: Unknown
Highlighted
Netflix: Tokyo Tower's Squid Game Invasion
Brand: Netflix
Creator: Billboardsfactory
Concept
Netflix: Roadside Sign Heralds "Electric State"
Brand: Netflix
Creator: Victor Illescas