Netflix: Squid Game Reality Experience

Fooh concept details:

A person gets "delivered" like a Squid Game contestant, sitting on a giant blue gift box with a black ribbon on the Brooklyn Bridge before falling through manholes into the game world. The experience includes walking across rainbow-colored hopscotch paths in Central Park, crawling through dark tunnels, and entering arcade-style game rooms with red-suited guards. This immersive Netflix FOOH ad brings the terrifying world of Squid Game to real New York locations, showing how Season 3 will make viewers feel like they've actually fallen into the deadly competition.