Netflix: Tokyo Tower's Squid Game Invasion
Fooh concept details:
Tokyo Tower transforms into a deadly Squid Game arena as masked guards patrol the iconic structure's observation decks while contestants play the deadly game. The illuminated tower glows in ominous red and yellow hues, creating the perfect backdrop for the tournament's arrival in Japan. This Netflix FOOH ad brings Squid Game 3's twisted playground to Japan's skyline, warning viewers not to try this at home while announcing the series' explosive return.