Netflix: Wind-Powered Billboard Experience

Fooh concept details:

An innovative FOOH Ad for Christopher Nolan's "Interstellar" on Netflix features a unique split-billboard design with a central wind tunnel. The clever mechanical concept visualizes the film's cosmic themes by creating actual movement between the two panels. This physics-based advertising approach perfectly captures the spirit of a film centered on scientific principles and space exploration, creating a memorable street-level spectacle that stands out in today's digital-heavy promotional landscape. By bringing physical interaction to outdoor media, Netflix demonstrates how analog innovation can create more impactful marketing moments than purely digital alternatives.