Netflix x Squid Game: Glass Bridge Terror

Fooh concept details:

A giant Squid Game player figure stands guard over a deadly glass bridge game recreated on a neighborhood street. The massive contestant figure watches from above as people navigate the terrifying bridge suspended over the road below. This intense Squid Game FOOH ad brings one of the series' most nerve-wracking challenges into the real world, where one wrong step means elimination in the deadliest game of chance.