New York Rangers: Times Square Takeover

Fooh concept details:

Massive LED displays wrap around Times Square buildings, showcasing dynamic blue hockey action and "One Hundred Years As One" messaging. The towering screens transform Manhattan's iconic intersection into an immersive hockey arena, with countdown markers to 09.18.25. This bold New York Rangers FOOH ad celebrates the team's centennial by making Times Square itself a monument to 100 years of Rangers history.