New Yorker: A Deal Drops in Manhattan

Fooh concept details:

A dramatic scene unfolds in this New Yorker FOOH campaign as a massive stone marker crashes onto a bustling New York street. As pedestrians go about their day, the monumental piece, engraved with "NEW YORKER BLACK WEEK SALE," dramatically shatters to reveal an unmissable message: "UP TO 70% OFF." This explosive announcement transforms an ordinary city moment into an unforgettable call for fashion enthusiasts to run, not walk, to catch these incredible Black Friday deals.