NFL x Super Bowl: Liberty Takes the Field

FooH Overview:

Brand: NFL, Super Bowl
Industry: Sport
Creator: Portal

Fooh concept details:

This spectacular NFL FOOH concept shows football taking over New York City with a giant crystal-encrusted helmet at a busy intersection, followed by an enormous silver football floating between skyscrapers. The sequence culminates with the Statue of Liberty transformed into a football player, wearing a spiked helmet, Super Bowl jersey, and proudly raising the glittering NFL football overhead. This dramatic urban installation turns the city into a playground for football imagery, building excitement for the Super Bowl in New Orleans.

Additional Information:

Country: USA
City: New York City
Scene: Giant Object, Floating Object, Ropeway
Environment: City

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