NFL x SuperBowl: The Snack Touchdown Explosion
Fooh concept details:
In this FOOH advertising concept, a backyard SuperBowl viewing party transforms when a spectator leaps to catch snacks tossed like a football, diving onto an orange couch. The catch triggers an avalanche of chip packets that completely bury the viewer. This clever NFL concept merges football's iconic reception plays with game-day snacking culture, showing fans becoming physically engulfed by the SuperBowl experience rather than just watching it.