Nike: Air Liquid Max Liquefies Mexico City

FooH Overview:

Brand: Nike, Lust México.
Industry: Fashion, Footwear
Creator: Synergy Studio

Fooh concept details:

A woman dances against a historic stone building as black liquid orbs swirl around her, before revealing the black and neon green Nike Air Liquid Max sneaker morphing out of liquid form in her hand. Green frogs scatter across the cobblestone steps around her feet as she wears the shoes, with a lone frog hopping down city stairs. This Nike x Lust México FOOH advertisement launches the Air Liquid Max with a surreal liquid takeover of Mexico City's streets.

Additional Information:

Scene: Decoration, Emerging Object, Transition, Display
Environment: City

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