Nike: Air Liquid Max Takes Over Mexico City

FooH Overview:

Brand: Nike, Lust México.
Industry: Fashion, Footwear
Creator: Synergy Studio

Fooh concept details:

A black and neon green Nike Air Liquid Max sneaker erupts from a glowing screen, drawn out of a tablet and surrounded by morphing black liquid orbs, as a woman holds and inspects the shoe up close. Hundreds of green frogs flood an office, pour out of an elevator, and swarm a city building outside the Lust México venue, acting as a chaotic symbol of the shoe's launch energy. This Nike x Lust México FOOH advertisement announces the Air Liquid Max release with a wild, city-wide takeover visual.

Additional Information:

Scene: Decoration, Emerging Object, Transition, Display
Environment: Interior

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