Nike: Marathon Giants Descend on London's Run Town

Fooh concept details:

Nike celebrates the London Marathon with this striking FOOH advertisement featuring a gigantic pink and white Zoom running shoe hovering above a subway entrance transformed into "RUN Town." Runners look up in amazement as the massive performance sneaker appears ready to join them on the streets. This powerful visual metaphor connects Nike's premium marathon footwear with London's iconic running event, suggesting that with the right shoes, everyday athletes can achieve monumental results. The spectacular display transforms the city into an urban racecourse while highlighting Nike's connection to marathon culture in one of the world's premier running capitals.