Nike: Parisian Metro Carnival Ride

Fooh concept details:

Life-sized bumper cars inspired by Nike Air Max DN appear beside a historic Paris Metro entrance in this captivating FOOH advertisement. These futuristic vehicles, featuring the shoe's distinctive purple accents and sleek black design, create a surreal urban playground against the backdrop of Parisian architecture and the iconic July Column. The contrast between the classic cityscape and these vibrant, oversized amusement rides transforms the morning commute into an unexpected adventure, embodying Nike's "Not Boring" ethos.