Nike: Rafa Lights Up Brisbane

Fooh concept details:

The Brisbane skyline transforms into a tribute to tennis legend Rafael Nadal in this striking Nike FOOH campaign. As dusk settles over the city, Nadal's iconic bull logo suddenly illuminates a towering high-rise building. The display grows as three neighboring skyscrapers join the celebration, their windows blazing with the same powerful emblem. This synchronized urban light show marks Nadal's anticipated return to the court, turning the city into a beacon of his fighting spirit and determination to compete once again.