Nike x Musinsa: Official Arrival in 3D

FooH Overview:

Brand: Musinsa, Nike
Industry: Fashion, Footwear
Creator: Moiberlab

Fooh concept details:

A massive billboard for Korean retailer Musinsa transforms into a 3D sneaker showroom for Nike's launch. The display shifts between street-level advertising and an X-ray view of Nike shoes in transparent display cases, while a life-sized Air Jordan emerges from the garage door below. This innovative FOOH celebrates Nike's official arrival at Musinsa, merging digital imagery with architectural elements to create a multi-dimensional retail experience that brings online shopping into physical space.

Additional Information:

Country: South Korea
Scene: Overlay, Vending Machine, Display
Environment: City

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