Nike x RTFKT: The Dunk's Digital Evolution

Fooh concept details:

A futuristic scene unfolds in this Nike x RTFKT FOOH campaign as a customer steps into a high-tech upgrade station. At the heart of this sleek space, he places his Nike shoe into an advanced machine and selects the new Dunk Ghost (G) design from a holographic interface. With one press, the shoe dissolves and transforms, culminating in the upgraded sneaker levitating above a wireless charger. This blend of reality and digital innovation showcases the pre-order launch of Nike and RTFKT's collaboration, reimagining the classic Dunk for a new era.