Nila Botanics: Liberty's Ultimate Hair Treatment
Fooh concept details:
A massive Nila Botanics hair oil bottle floats above the Statue of Liberty, dispensing golden drops directly onto Lady Liberty's hair. The dramatic visual transformation shows her iconic copper hair flowing and glowing with newfound vitality as the premium hair oil works its magic. This bold FOOH campaign playfully suggests that even America's most famous monument can't resist a good hair deal, turning the 30% off promotion into a monumental beauty moment that gives new meaning to "liberty and beautiful hair for all."