Nissan: Cairo Tower's Electric Glow

Fooh concept details:

This innovative FOOH Ad transforms Cairo's iconic tower into a glowing beacon for Nissan's e-POWER technology. The video sequence shows the landmark progressively illuminated with electric blue energy that culminates in the e-POWER branding running vertically along the structure. By digitally enhancing a national monument, Nissan creates an impactful visual metaphor that connects their electrification strategy with Egypt's cultural heritage. The campaign effectively communicates how advanced automotive technology can energize a traditional market.