Nissan: Yellow Balloons Chart European Journey

Fooh concept details:

Nissan's mysterious FOOH campaign sends giant yellow balloons floating across Europe's most iconic locations. The journey begins over London's bustling Leicester Square, drifts through the historic streets of Milan's Cornaggia, and reaches its finale in Rue du Cardinal-Mercier. Here, the balloons arrange themselves to form "14.2.24," creating an intriguing aerial message about Nissan's upcoming reveal at noon on Valentine's Day.