Nivea: Skincare Meets the Streets

Fooh concept details:

A massive Nivea billboard projects from a branded Mini Cooper, traveling through iconic cityscapes from the towering Petronas Towers to historic town squares and modern highways. The mobile projection showcases the brand's revolutionary Hyaluron Skincare Deodorant, transforming buildings and skylines into giant screens. The moving projection merges cutting-edge product innovation with urban energy, delivering the message that your underarms deserve the same attention as your face.