Nivea: Sunscreen Story Sculpted in Heart of Paris

FooH Overview:

Brand: Nivea
Industry: Beauty, Skincare
Creator: Double A

Fooh concept details:

In a playful twist on Paris's classical statues, a bronze figure comes to life, engaging with passersby against the iconic backdrop of the Eiffel Tower. A young person reaches out to receive a Nivea sunscreen spray from the statue, transforming a traditional monument into an unexpected, interactive advertising moment. This FOOH (Fake Out Of Home) campaign breathes new life into urban art, demonstrating Nivea Sun's protection in a memorable, creative way.

Additional Information:

Country: France
City: Paris
Place: Pont Neuf
Scene: Monument Interaction, Product Interaction, Human Interaction
Environment: City

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