Nivea: Your Portable Sun Protection
Fooh concept details:
A giant Nivea Soft SPF 15 container journeys through different landscapes - rolling down city streets, floating above narrow alleys, docking at Mediterranean harbors, and traveling as a passenger's companion. The oversized UV protection cream follows people wherever they go, demonstrating that Nivea's sun care travels with you from urban adventures to seaside escapes. This FOOH showcases how Nivea Soft keeps your glow protected on every journey, making sun protection as mobile and essential as your daily routine.