Nocibé: Giant Lip Applicator Decorates Paris

FooH Overview:

Brand: Nocibé
Industry: Beauty, Makeup
Creator: Tony Lopez

Fooh concept details:

A massive Nocibé Lovely Lip Oil bottle replaces the Vendôme Column in this playful FOOH campaign set in Place Vendôme, Paris. The elegant pink lip oil appears perfectly scaled to the monument's base, creating the illusion that the historic column has been swapped with the beauty product. A gigantic applicator floats alongside the bottle, appearing to dip into and draw product from the oversized container. This creative FOOH experience transforms one of Paris's most prestigious squares into a beauty vanity, cleverly showcasing Nocibé's lip oil collection while inviting "lip oil addicts" to discover the product that "will transform your beauty routine for sure."

Additional Information:

Country: France
City: Paris
Place: Place Vendôme
Scene: Giant Object, Overlay, Product Interaction
Environment: City

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