Nocibé: Parisian Building's Wild Beauty Takeover

FooH Overview:

Brand: Nocibé, On The Wild Side
Industry: Beauty, Haircare, Skincare
Creator: Agence Pickers

Fooh concept details:

A giant "On The Wild Side" eye balm bottle emerges from lush greenery cascading down a classic Parisian façade above Nocibé's flagship store. Wild ferns and botanical elements transform the elegant architecture into a living greenhouse, with shoppers strolling below the natural spectacle. This Nocibé FOOH ad celebrates the brand's wild beauty expansion, turning urban retail space into an organic sanctuary that embodies clean skincare's natural revolution.

Additional Information:

Country: France
City: Paris
Scene: Decoration, Blooming
Environment: Shopping Venue

Related FOOH Campaigns

Nocibé: Giant Lip Applicator Decorates Paris
Brand: Nocibé
Creator: Tony Lopez
Pink Gellac: Citroën DS Delivers Giant Polish
Brand: Pink Gellac
Creator: Unknown
Melvita: Ardèche Forest Invades Paris Streets
Brand: Melvita
Creator: Agence Kometa
Maybelline: Sydney Harbour's Tropical CGI Makeover
Brand: Maybelline New York
Creator: Day Five