Nongshim Kimchi Noodle Soup

FooH Overview:

Brand: Nongshim
Industry: Food, FMCG
Creator: Moiberlab

Fooh concept details:

To promote Nongshim’s Kimchi Noodle Soup, Moiberlab crafted a stunning FOOH campaign, transforming the vibrant skyline of Songdo into a futuristic playground. At its heart, an exhilarating soup rollercoaster winds through the cityscape, blending dynamic animation with modern architecture. This visually striking experience captivates social media audiences, igniting curiosity and enticing them to savor the bold flavors of the soup.

Additional Information:

Country: South Korea
City: Seoul
Place: Seokchon Lake
Scene: Giant Object, Floating Object, Roller Coaster
Environment: City, Lake

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