Noon: Vintage Car Delivers Dubai Deals

Fooh concept details:

This humorous FOOH Ad cleverly connects Noon's Yellow Friday Sale with a playful narrative about vanishing stock. The video follows a classic red Citroën 2CV loaded with beauty products driving through Dubai, with the Burj Khalifa visible in the background. As the car passes, viewers spot L'Oréal products stacked high atop the vehicle alongside a Noon shopping bag. The campaign culminates with a billboard showing the L'Oréal x Noon partnership offering "up to 40% off" during November deals. This visually engaging sequence effectively drives urgency with the caption "Now we know where all the stock's gone," encouraging immediate action from shoppers.