NRJ: The Eras Tour Paris

Fooh concept details:

To promote Taylor Swift’s Eras Tour in France, NRJ launched a vibrant FOOH campaign that embraced the concert's beloved tradition of friendship bracelets. The animation showcased colorful bracelets hanging from the Eiffel Tower, France’s most iconic landmark, creating a sense of connection and community. By tapping into the fan culture and using a familiar symbol of the event, the campaign sparked excitement among social media users, generating a cheerful and celebratory atmosphere around the tour’s arrival in France.