Nutella: cable cars turn into giant jars

Fooh concept details:

A cable car glides across the Swiss Alps carrying passengers who take in the sweeping mountain views, when the cabin itself transforms into a giant Nutella jar, its label wrapping around the entire car as it descends the cable line. More jar-shaped cabins follow behind, gliding one after another over the green valley below. This Nutella FOOH advertisement celebrates the brand's launch of Nutella ice cream with a larger-than-life ride through the Alps.