Nutella: Istanbul Mystery Reveal

Fooh concept details:

Istanbul's iconic Galata Tower becomes the centerpiece of an intriguing mystery as a giant red question mark bag appears at its base, creating anticipation across the historic cityscape. The massive branded package sits mysteriously among the traditional terracotta rooftops and bustling harbor, transforming the ancient landmark into a modern curiosity. This clever FOOH teaser campaign builds suspense around Nutella's upcoming announcement, suggesting that whatever surprise awaits inside will be as monumental and unforgettable as the city's most beloved tower.