Nykaa: Giant Lipsticks Color Mumbai

Fooh concept details:

Giant makeup products transform Mumbai's skyline in this FOOH advertisement. An oversized pink lipstick rests along Marine Drive's breakwater while makeup applicators hover above the city, painting the "NYKAALAND" logo with vibrant pink hues. This digitally enhanced spectacle announces Nykaa's "Beauty's Biggest Playground" event on November 4th-5th, turning India's commercial capital into a whimsical beauty canvas that visually represents the festival's promise of glamour and playfulness.