Nykaa x Milk Makeup: Mumbai Gateway Launch

Fooh concept details:

Giant dark Nykaa-branded gift boxes float on pink heart-shaped balloons over the Mumbai skyline, then descend toward the Gateway of India. A massive Nykaa box opens at the landmark to reveal a giant Milk Makeup product, filling the historic square with its iridescent blue and multicolour packaging. This Nykaa FOOH advertisement celebrates the Milk Makeup launch in India with a spectacular aerial delivery over Mumbai's most iconic landmark.