NYX Cosmetics: Duck Plump Takes Over Stockholm

Fooh concept details:

A huge pink rubber duck with bright red lips floats above Stockholm's snowy streets, hanging from helicopter cables and dominating the winter skyline. The massive NYX PROFESSIONAL MAKEUP mascot hovers between historic buildings in Stureplan, casting a playful shadow on the snow-covered ground below. This NYX Cosmetics FOOH ad brings their Duck Plump lip product to life in spectacular fashion, transforming the Swedish cityscape into a beauty playground where makeup icons come in larger-than-life dimensions.