NYX Cosmetics: Face Glue Sticks to ULTA

Fooh concept details:

A bright pink helicopter flies in the blue sky, carrying a giant NYX Face Glue bottle over an ULTA store. The fun scene shows the makeup primer pouring out and sticking the bottle to the building, with the words "STUCK ON ULTA" clearly visible. This NYX FOOH Ad cleverly shows how well the product works by making it literally stick to a whole store. The playful idea perfectly shows off the brand's fun side while proving their Face Glue primer really does make makeup stay put.