NYX Cosmetics: Giant Duck Lips Float on Kyiv's Waterfront

Fooh concept details:

Along Kyiv's waterfront, an inflatable pink duck with oversized red lips floats beside pedestrians passing by. This NYX Cosmetics FOOH Ad creatively brings their Duck Plump lip product to life in an unexpected public space. The playful installation features the actual product alongside its cartoon-like mascot, creating an engaging photo opportunity for passersby while demonstrating the product's bold effect in an exaggerated, memorable way. By "warning" residents about ducks "invading" city streets, NYX generates buzz around their lip plumping product while establishing a humorous, approachable brand identity that resonates with Ukrainian consumers.