NYX Cosmetics: Highway Blur Screen Takes Over LA Traffic

Fooh concept details:

A blurry view of LA traffic suddenly sharpens to reveal a massive NYX Blur Screen SPF 30 bottle standing tall on a busy coastal highway. The giant pink and yellow tube towers over cars backed up along cliff-side roads, while a digital sign creatively announces "$14 BOTTLE AT TOLL." This NYX FOOH Ad cleverly plays on the product name by starting with a blurred scene that comes into focus, just like how the primer works on skin. The creative placement turns everyday traffic into a beauty moment, showing drivers how NYX helps protect against the California sun without leaving any white cast behind.