NYX: The Face Glue That Holds Everything

Fooh concept details:

A massive interactive FOOH billboard for NYX Professional Makeup transforms a city skyscraper. The dynamic display shows a giant Face Glue bottle squeezing product directly onto the billboard itself, followed by oversized objects – stop signs, bicycles, and umbrellas – flying through the air and dramatically sticking to the surface. This clever visual metaphor brings the product's 'gripping primer' promise to life at urban scale, demonstrating its strong-hold power through a playful, attention-grabbing installation that turns the entire building into a makeup demonstration.