O Boticário: Giant Love Bear Takes Over Store

Fooh concept details:

A giant black EPA bear (Love Gift Specialist) appears on top of O Boticário store, showcasing Valentine's Day products. Massive red shopping bags stand in front of the store while the cheerful bear displays cosmetics and gift sets from the rooftop. This adorable FOOH campaign promotes O Boticário as the best brand for gifting to loved ones.