O Boticário: Sweet Street Transformation
Fooh concept details:
A giant glass jar filled with fresh strawberries floats through city streets before transforming into an oversized EGEO CHOC perfume bottle, with rich chocolate liquid flowing around the strawberries inside. The massive fragrance bottle dominates the urban landscape while colorful billboards featuring cartoon strawberry characters create a playful candy-land atmosphere. This delicious FOOH campaign brings the "sweetness of life bottled for you" message to life, showcasing the limited edition chocolate-strawberry fragrance that promises an energy and dopamine boost for chocolate lovers.



