OBI: Plant Festival Transforms Family Weekends
Fooh concept details:
This engaging FOOH Ad highlights OBI's special Plant Festival happening May 8-11. The campaign showcases the garden center's family-friendly event featuring special promotions, giveaways, and a free planting activity. The FOOH Ad effectively communicates OBI's seasonal marketing strategy, using vibrant plant imagery to create emotional connection while driving store traffic through limited-time offers. By combining practical information with enthusiasm for "plant love," this FOOH Ad demonstrates how retail marketing can blend product promotion with experiential elements to increase customer engagement.