OCEAN: Floating Store Announcement

Fooh concept details:

Suspended in mid-air above Odessa's historic architecture, a large OCEAN-branded box dangles from decorative parachutes against a vivid blue sky. This theatrical FOOH Ad transforms the announcement of the brand's new store opening into a surreal urban spectacle, drawing pedestrians' attention upward as the installation appears to be delivering the store from above. White balloon-like parachutes create a dreamy aesthetic while enhancing the impression of gentle descent, cleverly visualizing the brand's arrival at its Pushkinska Street location through an imaginative aerial delivery concept.