OGX: Beach Hair Protection Station

Fooh concept details:

A giant OGX Bond Protein Repair spray bottle inflates like a balloon on the beach, filling up with air while releasing a protective mist into the ocean breeze. This fun OGX FOOH ad turns the beach into a whimsical hair care playground, showing how the brand lifts the weight of damaged hair while protecting from summer heat, making hair feel light and free like floating on air.