Oliver Peoples x Federer: Tennis Court Takeover

Fooh concept details:

Giant tennis balls branded with Oliver Peoples float majestically down the Champs-Élysées, while oversized Roger Federer sunglasses hover above a pop-up clay tennis court outside GrandOptical. The spectacular FOOH campaign transforms Paris into a tennis arena, with the iconic Arc de Triomphe serving as backdrop to this collaboration between the legendary tennis champion and luxury eyewear brand. The installation celebrates the launch of the new Mr. Federer 2 collection, blending timeless elegance with sporting excellence.