Olympics: Baguette Rowing on the Seine

FooH Overview:

Brand: Olympic Games
Industry: Sport, Events
Creator: Vertex

Fooh concept details:

A conceptual FOOH advertisement transforms iconic French baguettes into rowing shells racing along the Seine with miniature athletes aboard. Set against the majestic backdrop of the Eiffel Tower adorned with Olympic rings, these bread boats compete in organized lanes. This playful visual mashup celebrates Paris as the Olympic host city by turning France's most famous culinary symbol into sporting equipment, cleverly bringing to life "the most French sport at the Olympics" in an unexpected and memorable way.

Additional Information:

Country: France
City: Paris
Place: Seine River
Scene: Substitution
Environment: City, Sports Venue, River

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