Olympics: Find Phryge, Win Your Olympic Dream

FooH Overview:

Brand: Olympics
Industry: Sport, Events
Creator: 3dfiti

Fooh concept details:

The magic of the Olympics comes alive in this Paris 2024 FOOH campaign where an ordinary underpass becomes a gateway to opportunity. A lone Olympic ticket flutters against a barrier until an animated Phryge mascot performs a graceful gymnastic flip, transforming into a collectible toy. When a passerby discovers the figure, he learns an exciting truth - finding one of these limited-edition 3D-printed mascots means winning a coveted ticket to the Paris 2024 Olympic Games. This creative treasure hunt invites Parisians to keep their eyes open on August 1st for their chance to become part of Olympic history.

Additional Information:

Country: France
City: Paris
Scene: Character
Environment: City

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