Olympics: Seine's Crystal Waters & Diving Tower
Fooh concept details:
The murky Seine River undergoes a spectacular metamorphosis in this conceptual FOOH advertisement for the Paris Olympics. The normally dark waters appear as a pristine, azure swimming pool with remarkable clarity, complete with an Olympic diving platform emblazoned with the Paris 2024 logo and Olympic rings. Set against the iconic backdrop of the Eiffel Tower, this imaginative visual illusion suggests the Seine's readiness for Olympic open water competitions.